NLP Master Practitioner
Unlock advanced NLP tools, breakthrough frameworks, and the deepest transformation methods to elevate your coaching, leadership, and influence.
Step Into Mastery
Discover the Code Behind Human Behavior
Most trainings stop at techniques. This is where you go deeper into the frameworks that decode behaviour, values, and influence at the unconscious level. The skills you’ll master here will set you apart as a coach, mentor, or leader who creates lasting impact and transformation.
Master the Power of Values
Values are the compass that drives every choice, action, and habit. By mastering values work, you’ll:
- Uncover the “Why” Behind Behaviour – See the core motivations that shape every decision.
- Transform Motivation & Habits – Anchor change to values so new behaviours last long-term.
- Resolve Inner & Outer Conflicts – Help clients and teams overcome clashes between competing values.
- Shape Culture & Leadership – Align personal and organisational values for stronger impact.
- Create Lasting Fulfilment – Guide people to align goals and careers with their deepest priorities.
Unlock the Code of Meta Programs
Meta Programs are the filters of the unconscious mind that determine how people process reality. With these tools, you’ll:
- Decode Thinking Styles – Understand how people sort, focus, and respond automatically.
- Elevate Coaching Precision – Create laser-focused interventions tailored to each client.
- Boost Influence & Sales – Communicate in the exact decision-making style that resonates.
- Strengthen Emotional Intelligence – Adapt to different patterns and responses with ease.
- Build High-Performing Teams – Place people where their natural thinking patterns thrive.
Together, Values Levels and Meta Programs give you the ability to:
- Predict human behaviour with accuracy.
- Motivate change at the deepest level.
- Lead individuals and organisations into alignment and transformation.
This is the knowledge that transforms a practitioner into a Master Practitioner.
Reviews & Testimonials
The function of leadership is to produce more leaders not more followers. Thank you for assisting me to bring out the leader in me!!! Thank you for helping me change what I am, for what I can become. This training is the most powerful training that I have ever attended. The pace and structure at which the training is being delivered, is brilliantly done. I consider the masters in NLP Life Coaching to be a significant milestone on my life.
I would like to thank you for the amazing training you ran for us at Masters. I find your training style thorough, interactive and very supportive. You manage to keep a professional yet relaxed environment which I really enjoy. You have a wealth of knowledge which you pass on and I couldn’t help leave your training room feeling fuller than I did before. I will recommend your training to anyone and know with complete confidence that they are in good hands. Thank you Thank you Thank you.
Doing the master’s absolutely cemented everything for me. It just brings everything together in the most amazing way. On completion of masters, you feel 100% equipped to take absolutely anything a client brings to you. The values section is my absolute favourite and is something I make use of on a daily basis. You could not do yourself a bigger favour than doing NLP Master.
Benefits of Enrolling in Master Practitioner Training
- Deepen Your Expertise – Advance far beyond practitioner-level skills into true mastery.
- Master Advanced NLP Tools – Gain access to advanced submodalities, quantum linguistics, and values-level work.
- Elevate Your Coaching Career – Position yourself as a highly sought-after, elite-level coach or trainer.
- Expand Your Influence – Learn persuasive language patterns that transform conversations and results.
- Lead With Authority – Gain the confidence and competence to stand out as a leader in personal development.
- Transform Relationships – Apply advanced models to create deeper connections and resolve conflicts.
- Unlock Higher Consciousness – Integrate NLP with models like Clare Graves’ Value Levels.
- Work With Groups & Teams – Master techniques to shift culture, values, and alignment in businesses and organisations.
- Increase Earning Potential – Offer high-value services that attract premium clients and speaking opportunities.
- Resolve Trauma & Phobias – Gain advanced tools to support deep emotional healing and freedom.
How you can use what you learn
Use your NLP Life Coaching applications across:
- All modes of business including sales and communication
- Learning and educational coaching
- Business and personal coaching
- Personal growth and development
- Weight loss and health
- Relationship/Couples coaching
- Add NLP to your Coaching toolbox
- Therapy, social and change work
- Business Owners
- Management & Career advancement
- Human Resources
In-Person
Live Training with a Master Trainer of NLP
Practical Included
All techniques are demonstrated and prictised during the training
Testing & Graduating
There is a practical and theoretical test part of the training
Community
Join our community and learn alongside like-minded individuals.
Course Content
Below are some of the topics covered in the training
Prepositions of Language
Prepositions of Language is an advanced NLP linguistic tool that explores how small words like in, on, with, through, under, beyond shape our perception of reality. Prepositions don’t just describe relationships in space or time – they also reveal how someone organizes their experiences internally. By shifting prepositions in language, you can instantly reframe meaning, open new perspectives, and create powerful change in how people think, feel, and act.
Quantum Linguistics
Quantum Linguistics is an advanced NLP language model that uses precise questioning to break apart limiting beliefs, assumptions, and stuck thinking. By challenging the structure of language itself – not just the content – it helps people see that what they believed to be “true” is only one possible frame. This creates space for new choices, new meanings, and deeper personal freedom.
Advanced Submodalities
Advanced Submodalities take NLP beyond basic sensory distinctions by working with the fine structure of internal experiences. Every memory, belief, or emotion has a unique “coding” in the brain. By changing these submodalities, you can rapidly shift meaning, dissolve phobias, reframe beliefs, and install empowering states. This is one of the fastest ways to rewire the unconscious mind for lasting change.
Prime Concerns
Prime Concerns is an NLP technique used to uncover the deepest unconscious worries or driving fears that shape a person’s decisions and behaviours. Often hidden beneath surface problems, prime concerns operate like “silent motivators” that keep patterns running in the background. By eliciting and addressing these concerns, you can bring them into awareness, reframe them, and free the client to act from choice rather than fear.
Values
Values are the deepest unconscious drivers of human behavior – the “why” behind every decision, action, and habit. They determine what we move toward and what we avoid, shaping motivation, relationships, and life direction. In NLP, eliciting and aligning values reveals what truly matters to a person, exposes conflicts or misalignments, and creates the leverage for lasting change. When values are understood and reorganized, people experience more clarity, fulfillment, and congruence in every area of life.
The Cyclical Evolution of Values
Value Levels (from Dr. Clare W. Graves’ research) describe the evolving stages of human motivation and worldviews. Each level represents a unique way people think, prioritize, and behave – from survival and security, to power, order, achievement, community, and beyond. Understanding value levels allows you to predict behavior, resolve conflicts, and guide individuals, teams, or organizations into their next stage of growth.
Corporate Values Alignment
When a team’s values are aligned, the impact is profound. Members move from pulling in different directions to working with shared clarity and purpose. Alignment fosters trust, respect, and cohesion because people understand not only what they are doing, but why they are doing it. The result is a culture of collaboration, resilience, and high performance where individuals thrive and collective results accelerate.
Basic Meta Programs
Basic Meta Programs are the unconscious filters people use to process information and make decisions. They shape how we see the world – for example, whether we move towards goals or away from problems, prefer big-picture thinking or detailed steps, or are motivated by self or others. By recognizing these patterns, you can instantly adapt communication, resolve misunderstandings, and create powerful influence in coaching, leadership, and everyday life.
Complex Meta Programs
Complex Meta Programs go beyond the basic filters of thinking and dive into the more layered patterns that shape identity, motivation, and behaviour in sophisticated ways. They influence how people handle stress, manage relationships, make meaning, and lead others. Understanding complex meta programs gives you powerful insight into the deeper structure of personality, allowing you to coach with precision, build stronger teams, and influence at the highest level.
Strategy Design & Installation
Strategy Design & Installation is an advanced NLP process for uncovering the unconscious “steps” people take to achieve (or fail at) a specific outcome – such as making decisions, feeling motivated, or learning new skills. Once the strategy is mapped out, you can redesign it for greater effectiveness and then “install” it into the client’s unconscious mind through anchoring and submodality shifts. This allows you to replace unhelpful patterns (like procrastination or indecision) with efficient, success-driven strategies that run automatically.
Training Design
Training Design is the art and science of structuring learning experiences that create lasting transformation. Build programs that are engaging, memorable, and results-driven, whether you’re working with individuals, teams, or large audiences.
Modelling Installation
Modelling is one of the most powerful NLP techniques – the process of uncovering and replicating the unconscious strategies, beliefs, and behaviours that make someone excellent in a specific area. Instead of just copying actions, you learn to decode how they think, decide, and act at a deep level. Once mapped, these strategies can be taught, transferred, or installed in yourself and others.
Sleight of Mouth Language Patterns
Sleight of Mouth Patterns are advanced linguistic reframing tools used to shift beliefs and perceptions instantly. By artfully changing the meaning of a statement, you can dissolve objections, challenge limiting beliefs, and redirect thinking toward empowerment. These patterns work conversationally – without resistance – by offering alternative perspectives that feel natural and convincing.
Phobia Release
Phobia Release is an NLP technique that rapidly neutralises intense fears by changing how the mind codes traumatic memories. Instead of re-living the fear, the process uses dissociation, timeline shifts, and submodality changes to break the automatic “fear loop” between trigger and response. In just minutes, a phobia that may have lasted years can lose its power completely. This technique gives clients freedom, confidence, and choice where fear once controlled them.
Emotional Chains Release
Emotional Chains are sequences of linked negative emotions that build on each other. These chains often keep people stuck in repeating cycles of reaction. Breaking the automatic connection to the emotions that follow and once the chain is released, clients experience relief, freedom, and the ability to respond with clarity instead of being pulled into old patterns.
Dave Elman Hypnosis
Dave Elman Hypnosis Techniques are classic, rapid methods for guiding someone into deep trance states quickly and effectively. Known for their simplicity and reliability, these techniques focus on relaxation, fractionation, and bypassing the critical faculty of the conscious mind. Elman’s approach allows practitioners to access the unconscious faster, making it easier to resolve problems, release resistance, and facilitate lasting change.
Estabrook's Hypnosis
George Estabrooks Hypnosis methods emphasised the power of suggestion, authority, and direct commands to rapidly induce trance and access the unconscious mind. His approach highlights the effectiveness of clear, authoritative communication in creating powerful shifts, making it a foundation for many modern hypnosis practices.
Frequently Asked Questions (FAQs)
1. Who can enroll in Master Practitioner Training?
You’ll need to have completed an accredited NLP Practitioner Training before enrolling. This ensures you already have the foundational skills to build upon. If you’re unsure about your current certification, reach out – we’ll confirm your eligibility.
2. What makes Master Practitioner different from Practitioner Training?
Practitioner Training gives you powerful tools to create change. Master Practitioner takes you deeper into mastery – advanced techniques, values and meta programs, quantum linguistics, strategy design, modeling, and breakthrough work at the identity level. It’s where you evolve from applying tools to truly transforming lives.
3. What will I learn at Master Practitioner level?
You’ll train in advanced techniques such as:
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Quantum Linguistics
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Advanced Submodalities
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Values Levels & Meta Programs
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Sleight of Mouth Patterns
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Strategy Design & Installation
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Modeling Excellence
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Trauma & Phobia Release
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Emotional Chain Resolution
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Advanced Hypnosis (Elman & Estabrooks)
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Training & Presentation Design
…and much more, with live demonstrations, practice, and integration.
4. How will this training benefit me personally?
You’ll experience your own breakthroughs during training – clearing blocks, rewiring beliefs, and aligning your values. The result is deeper confidence, emotional freedom, and the ability to step fully into mastery in both your personal and professional life.
5. How will this help me professionally?
You’ll be equipped to:
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Deliver deep client transformations.
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Coach with laser precision using values & meta programs.
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Facilitate change in teams and organizations.
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Design and lead your own transformational programs.
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Build credibility with an internationally recognized qualification.
6. How long is the Master Practitioner Training?
The training typically runs over 16 days consecutively. It’s intensive, immersive, and designed to give you both knowledge and real-world application.
7. Is this training internationally recognized?
8. Do I need to become a coach to benefit from this?
Not at all. While many participants are coaches, leaders, and trainers, others use these skills in business, education, therapy, healthcare, and even personal relationships. The tools apply everywhere people think, feel, and communicate.
9. What if I’ve never done corporate or group work before?
No problem. We’ll teach you skilled language and training design and presentation mastery, so you leave confident not only in one-to-one coaching but also in facilitating groups and organisations.
10. How does this training impact health and healing?
NLP techniques such as phobia release, emotional chain resolution, and values alignment reduce stress, shift emotional blocks, and allow the body’s natural healing processes to activate.
11. How is the training delivered?
Training is done in person. Typically, training includes live instruction, demonstrations, supervised practice, and feedback. This ensures you leave with both skill and confidence.
14. How do I know if I’m ready?
If you’ve mastered the basics and feel called to go deeper – to create transformation not just at the surface but at the deepest levels of belief, values, and identity – then you are ready for Master Practitioner Training.
Meet Your Trainer – Anneme Coetzee
Anneme Coetzee stands as a beacon of excellence in the world of Neuro-Linguistic Programming (NLP), celebrated as the first South African Master Trainer in Africa.
With an illustrious career that spans close onto two decades, Anneme Coetzee has established herself as a world-class, internationally recognized figure in NLP, personal development, and transformative coaching.
Background and Education:
Anneme’s journey into the realms of NLP and life coaching began with her profound interest in understanding human behaviour and accessing ways to personal empowerment and freedom. She holds an international Master Trainer qualification in Neuro-Linguistic Programming from the prestigious American Board of NLP, complemented by certifications in Life Coaching, Hypnosis, Degree in Metaphysics, Initiate in Ancient Huna Methodology, to name a few.
Recognition and Awards:
Her dedication and excellence have not gone unnoticed, with numerous accolades highlighting her pioneering contributions to the field. Anneme’s awards celebrate her innovative teaching methods, her commitment to excellence, and her role as a trailblazer for women in NLP and coaching.
International Recognition: Anneme has been honored with numerous awards for her contributions to NLP and coaching, including African Excellence Awards as Leading Experts in NLP Coaching(2021), Corporate Vision Awards for Best NLP Coaching Company in South Africa(2022, 2023), Top KZN Business Woman (2023), .Wonderwoman Awards 2023, Woman of Stature Awards 2024 in Coaching and mentoring division.
Innovative Approach: Known for her innovative techniques in applying NLP, she has developed unique models that integrate traditional NLP wisdom with modern neuroscience and epigenetics, making her programs deeply transformative.
Global Impact: She has conducted workshops and seminars across the globe, from the United States and Europe to Asia, Australia and Africa, impacting thousands of lives.
Publications: Anneme has been featured in Business Times, various magazines, Business Sense News Articles. She is also a sought-after speaker at international conferences, where she shares her insights on empowerment, leadership, and transformation.
Embark on a transformative journey with Anneme Coetzee. Discover the power of NLP to change your life, guided by one of the most respected and visionary leaders in the field.
Step Into Mastery Today!
