Anneme began her career in the financial sector and within two years, was entrusted with managing blue-chip clients and overseeing multi-million-rand accounts. As a respected Relationship Manager at Imperial Bank, Anneme worked with high-level decision-makers and stakeholders and this exposure and experience has positioned her as a credible and well-informed professional Coach. She has a sound understanding of organizational challenges, the systems and processes of the business environment and the complexities which working with people across functions, locations and levels can bring.

Anneme Coetzee stands as a beacon of excellence in the world of Neuro-Linguistic Programming (NLP), celebrated as the first, and at present, the only South African born female Master Trainer in Africa accredited with the American Board of NLP.

 With an illustrious career that spans close onto two decades, Anneme Coetzee has established herself as a global multiple award winning, world-class, internationally recognized figure in NLP, personal development, and transformative coaching.

International Recognition: Anneme has been honoured with numerous awards for her contributions to NLP and coaching, including African Excellence Awards as Leading Experts in NLP Coaching (2021,2024), Corporate Vision Awards for Best NLP Coaching Company in South Africa (2022, 2023, 2024), Top KZN Business Woman (2023), .Wonderwoman Awards 2023, Nominee in Woman of Stature Awards 2024 in Coaching and mentoring division, MEA Business Awards 2024 as Best Master NLP Coaching & Training Institute 2024 – South Africa.